YŪ was founded in 2019 from a simple realization.

Growing up in Thessaloniki, Greece, a 19 year old had a deep love for eyewear. Living with hypermetropia meant wearing glasses every day, and constantly facing the same problem: overpriced designer frames that didn’t deliver the quality they promised.

That frustration became the starting point.

YŪ was created to offer eyewear that combines strong design, real quality, and fair pricing. Glasses made to stand out, feel comfortable, and last — without unnecessary markups.

What began as a personal need, quickly grew into something bigger.

Today, YŪ is worn by over 20,000 customers worldwide and continues to grow as a global eyewear brand. Every pair reflects the same values the brand was built on: confidence, authenticity, and attention to detail.

YŪ is more than eyewear.

It’s a way of seeing the world.

Welcome to the YŪ community.

See the world through our lens.